Garth Sutherland has worked in the marketing industry for the past 25 years.
By training is a scientist, which often results in bringing a logical, practical ethos to the marketing activities.
Worked with brands in a wide diversity of situations.
- With highly independent, stand alone brands where creating a brand personality is critical and with international brands where the brand ethos is defined by the international brand custodians.
- With established stable brands where brand refinement ensures ongoing success and in highly revolutionary situations where new product activity is a key to success
- In consumer , marketing led companies and in more sales led, business to business environments., both with dominant and smaller, less dominant brands
- Geographically in South African, Saudi Arabian, Bahraini, UAE and GCC markets with some experience of Australian and English markets. And understand how teamwork is maximized in multi cultural situations.