In conjunction with your international team you have decided to launch a new product. How do you ensure it will be ready and create a lasting and a positive impression amongst your customer base?
Market Resolutions will support your new product by providing professional marketing support for a totally integrated product launch.
This will include compilation of a project plan which outlines all timings and responsibilities including forecasting, production or import, pricing, communication, activity budget and a formal review plan.
Activities will include
- packaging design and implementation,
- research; trade, consumer and competitive activities
- preparation of professional communication tools; sales presentations and selling aids, training,
- pre-launch consultation with users (consumers, applicators, specifyers, distributors),
- launch activities themselves that might include seminars, exhibitions or presentations, preparation of communication tools including presentations, sales presenters, promotions, fact sheets, training aids, brochures, point of sales displays, public relations and web strategies and
- above the line advertising
- review of activity and success after initial phase.