Any Marketing Action must be conceived, developed and implemented with the Company Strategic Plan top of mind.
From the printing of a business card, to the holding of board presentation and the style of PowerPoint or other presentation materials used, to that Exhibition and the supporting materials to the mounting of a Social Marketing Campaign. And everything in between. Vehicle and personal dress, telephone answering process and message, new products. Character and Words. Every company action.
Communicate the core single focussed strategic message. Consistently throughout.
Is your culture exciting, vivid, innovative, dramatic or steady. Perhaps thoughtful or serious or formal.
One can convey exactly the same thoughts & ideas yet do that in a consistent company character and style.
From reception desk to CEO. Everyone must act the same.
Typically your Marketing Team must be the “bearer of the torch” but the CEO must measure that in every moment.